Online Reputation Management refers to the practice of monitoring and attempting to positively influence the public perception of a brand or a person on the web. Some strategies include addressing negative comments directly on social media platforms (forums, Facebook, Twitter) and performing search engine optimisation on brand search terms to ensure the first page of the SERPs do not contain any negative results. Online Reputation management on the web is not just about dealing with negative content and generating positive reviews. It’s about building a reputation that makes a brand name with its core values and the primary needs of its target market.
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